Over 30 years of experience in professional development and coaching.

Meet Krystal

As owner and CEO of Krystal Shada Inc, with 30+ years of experience in coaching and personal development, I bring insights and strategies tailored to your unique needs while offering expertise in emotional intelligence, leadership, and personal growth. Whether you’re seeking to advance your career, strengthen relationships, or cultivate a greater sense of well-being, you have your own answers, and we’ll discover them by working together.

Additionally, I lead a national sales organization of over 500 independent sales consultants and directors across the United States. I have led my team of consultants to be #1 team of sales consultants in the state of Idaho for the last 18 years and have led my team to the top 3 in the entire United States (out of 10,000 teams).

My Coaching Philosophy

Foundational Principles

My coaching philosophy centers around personal transformation and is founded on the principles of deep listening, offering an outside perspective, and guiding clients back to their own answers with Authentic Living Coaching.

Creating a Safe Environment

Because we create a safe and nurturing environment, it’s possible to unlock your innate strengths and discover what truly drives you. As your coach, I am committed to supporting you in tapping into your inner resources and cultivating a mindset of growth and self-discovery.

Collaborative Approach

By providing a fresh perspective, we will work collaboratively to identify obstacles, set achievable goals, and develop a plan that is tailored to your unique needs and aspirations. Together, we will navigate the path towards your personal and professional fulfillment.

I love working with Krystal! She has a way of supporting me in finding my own solutions. She has great tools to support me in coaching myself. I often find myself in situations in which I have increased self-awareness since working with Krystal. She has been a great resource to support me in my business as well as starting a podcast last year. When I work with Krystal, I truly feel heard and supported while navigating changes in my business model. I always feel empowered when finishing our calls.
— Leslie K (Reston, Virginia)
Krystal has a ton of knowledge and is very easy to talk with, but it’s her instincts that set her apart for me. She often sees things about me that I don’t see, in terms of both strengths and opportunities for improvement. These awarenesses are super valuable and support me in making conscious and lasting changes.
— Dave C (Boise, Idaho)
Krystal has an exceptional ability to listen deeply, and help you see beyond the surface to identify the underlying factors that are holding you back. The depth of her experience and wisdom are apparent, and her compassion comes through in every conversation.
— Mark T (Boise, Idaho)